According to GSMArena, the soon to be announced Lumia 940 and 940 XL will cost more (to consumers) than the iPhone 6.
This isn't the greatest rumour that could have gotten out about the upcoming Lumia flagship handsets.
We've waited a long time for a new Lumia flagship, so this news immediately rallies the iPhone and Android opposition, not to mention make carriers wonder if there's any point in stocking the new flagships.
Does the as yet unknown-but-high price matter? Probably not. Most flagship handsets sell really well, no matter what outlandish price they initially carry. Don't forget that prices tumble rapidly after the first month or two as well...
For those customers in the market for a new high end Lumia, this likely-to-be-high price, won't matter.
Where Microsoft might see the biggest problem with uptake is going to be down to the harsh fact that all Lumia phones work pretty well, and all you're paying for is a fantastic camera and a good processor, which makes the idea of paying top dollar for a phone seem a little less than great value.
Will the UK carriers stock the Lumia 940, or shy away due to the perceived lack of interest in Windows Phone?
I'll say yes, they will stock it but demand is likely to be much less than other eagerly anticipated handsets, and the Lumia 940 and 940 XL won't be stealing any thunder from the other handset manufacturers.