Maybe it's because I'm British. I'm not anti-capitalist and certainly I'm not against consumerism.
I love a great bargain and Black Friday should make me excited, but it doesn't.
When Amazon introduced their Black Friday lightning deals to the UK four years ago, they were rubbish, and things haven't improved since.
Last year there was way too much Black Friday hype, and this year even WalMart owned Asda decided to not participate in their own US tradition.
I'm pleased to see that UK shops generally didn't bother with Black Friday, and those that did didn't profit.
The shift to online sales merely highlights the gullibility of consumers who buy pointless tat for the sake of it being cheap.
Certainly if you hoped for a particular item to be discounted, it probably never appeared in any Black Friday deal.
I didn't bother posting any mobile deals, simply because there were none of merit.
Who wants to save £100 on a contract phone when the chances are that you're probably already tied in to a contract?
The best deal that I saw was with Three, who were selling the latest Moto G (with Moto Maker!) unlocked for £99.
The only other deal was the Blu Win Jr 4G dual sim Windows Phone for £35 from Amazon, which was worth a look if you weren't too bothered about the camera cap capabilities. £35 for a 4G dual sim Windows Phone is brilliant.
What can we expect next year?
Given that Black Friday deals from many retailers started on Monday, we'll see a shift to Black Friday Week (nobody has a clue about Cyber Monday in the UK).
I remember when there were no Boxing Day sales, and you would excitedly take your shopping vouchers that you got for Christmas off to the January sales.
Times have changed, and not for the better.
