Thursday 13 August 2015

SEX APP STUNT EXPOSED

On Wednesday, the casual sex and adultery app Tinder (or is it actually a dating app, or a bit of "harmless" fun?) was noted on Twitter to be desperately justifying its position as a "real" dating app, rather than just a way for its users to hook up for casual sex.

Tinder's widely reported Tweet meltdown is definitely worth a read, but news just in according to Adweek reveals that the whole thing could have been a major PR stunt that was effectively set up between a Tinder employee and Vanity Fair writer Nancy Jo Sales, who wrote an article about the flirtatious swiping app last week.

The article (available HERE) does appear to point a suggestive finger towards a veritable PR honeypot - Which no doubt has peaked some interest in both the free sex with strangers app and Vanity Fair.