Monday, 8 August 2016

O2 Telephone Sales: LISTEN to your Customers!

Recently I requested a free SIM from O2 to test their services.

Shortly after I placed the order, one of their salesman called me on my phone to try to sell me something. I still can't figure out what he was trying to sell me, as the SIM I ordered was PAYG and yet he was trying to get me to take a contract with O2.

Admittedly, his sales pitch was bouncy and he was quite cheery, but he really needed to reign in his sales pitch: He was so fast paced I didn't have a clue what he was trying to sell - Was it a SIM only contract or one with a phone? (He neglected to say until right at the end of the call.)
Worse still he didn't listen to anything that I said: You've got to listen to your customers' needs before you can decide what to sell them, but this guy didn't want to know.
When I eventually managed to get a word in, my current contract stopped him dead in his tracks - there was no way that O2 could match what I am getting from Life Mobile (who he hadn't heard of).
- Note to O2 Sales Trainers; ensure that your salespeople know your competitors!

The salesman then carried on to offer me a "deal" which was roughly half of my current minutes, the same data allocation and more than double the price. Obviously, this was a pointless pitch, but he did say that O2's customer service was great and "came with love".
I'm not sure if I want "love" from O2...

His next pitch was for half of what I am getting from Life Mobile, but for £2 extra per month.
Did he seriously think that I'd take that offer?

Still, he got points for trying, and it was clear that he was enjoying trying to get customers to take up their offers.