Only a few months ago, a new O2 MVNO entered the UK market.
As You Go Mobile offered 6p/minute, 5p/text and 3p/MB PAYG rates (no monthly bundles) on the O2 network.
Proving that the MVNO market is a dynamic - and very tough - place, the company appears to have gone bust.
Around the 7th of April 2016, the As You Go Mobile website appeared to have been taken offline, with Google reporting issues with the website's security certificate.
I went to the company's Twitter account to see what was going on. They currently have four followers (including myself) and are following one other Twitter account, so it's safe to say that they aren't using this as their primary means of contact!
I tried to contact them, but they have not responded to either of my requests for information, so all I can do is assume that the company has sunk without trace.
The As You Go Mobile website is no longer visible, though there is a holding page that says asyougomobile.com is currently unavailable.
If As You Go Mobile has folded already, this wouldn't be a surprise, as MVNOs go under regularly, though this is the first time I've seen an active MVNO fold within such a short space of time.
It's a pity if As You Go Mobile has folded already, as they were offering some very good value, basic PAYG rates on the O2 network.
Given that O2 MVNO giffgaff has recently increased their standard PAYG rates to a rather outlandish 15p/minute, As You Go Mobile were really good value for low users, and certainly much better value than the other new O2 MVNO GT Mobile, whose national rates are bizarrely poor value (19p/text, 19p/minute to a mobile!?)
My own best value PAYG bundles website has been updated today to reflect the possibility that As You Go Mobile has ceased trading.
If As You Go Mobile respond to me, I'll update my website and this blog accordingly.
